CASE STUDIES

• TELCO IN EUROPE

  Agency who manages a telco account in Europe.

  GOALS

  Upsell products leveraging information known about
  users from CRM data

  PERFORMANCE & RESULTS

  The success of the campaign was determined by comparing the perfomance of control group user (non-touched by online campaigns) and a non-control group (those who were shown dynamic creatives

  The control group ARPU (Average Revenue per User) was used as a base and considered as the natural behavior of the clients if no such campaign were conducted. Then,it is compared with the non-control set to see the evolution of ARPU amoungt users who had seen dynamically personalized creatives.

  Non-control Group . Control Group =15%
  Touched clients perform better than the control group.

• • Ecommerce Client in LATAM

    A DSP who runs campaigns for a leading ecommerce company in Mexico.

    Goals

    Retarget to out to customers who engaged with products but did not purchase with dynamic creatives instead of generics banners.

    Target & Retarget

    To reactivate users and drive sales.

    follow & tag

    To craft effective buyer persons

    monitor & test

    Conversions and other metrics

    Performance & Results

    If we were to compare Adjiva edited ads with a non personalized creative the results would be pretty convincing.

    CTR increases 100%

    COST METRICS decrease 60-70%

    2X POSITIVE IMPACT ON ROI