Agency who manages a telco account in Europe.
Upsell products leveraging information known about
users from CRM data
The success of the campaign was determined by comparing the perfomance of control group user (non-touched by online campaigns) and a non-control group (those who were shown dynamic creatives
The control group ARPU (Average Revenue per User) was used as a base and considered as the natural behavior of the clients if no such campaign were conducted. Then,it is compared with the non-control set to see the evolution of ARPU amoungt users who had seen dynamically personalized creatives.
A DSP who runs campaigns for a leading ecommerce company in Mexico.
Retarget to out to customers who engaged with products but did not purchase with dynamic creatives instead of generics banners.
To reactivate users and drive sales.
To craft effective buyer persons
Conversions and other metrics
If we were to compare Adjiva edited ads with a non personalized creative the results would be pretty convincing.